I am finishing up this series on Customer Service with a number of Winning Beatitudes.

Be Authentic: Joseph Pine once said: “If you say you are authentic, you’d better be authentic.” According to Joseph Pine, we are now living in the era of “experience economy” where customers value authentic experiences most of all. In customer service, being authentic may be one of the most important skills, as customers sense insincerity right away.

Be Positive: In the customer service industry, establishing a positive rapport with your client is vital. The most basic way to get a customer service call off to a good start is to answer with an enthusiastic tone and a positive greeting. Even if the customer begins to lose their temper, maintain a professional and pleasant demeanor at all times. It can be easy to get frustrated and aggressive when you are communicating with people who are angry and rude. Just remember that they are not angry at you personally. Try and be positive until the end, staying calm and collected. Being calm will allow you to better listen to a customer and help them understand the situation.